Margaret Kopp

If you’re not repurposing your content, you’re losing traffic. Repurposing is a technique to change either the format of your content or change its target audience. For example, you might convert a blogpost into a video and publish it on YouTube. Or you might turn that blogpost into a series of emails, a podcast or … Read more

The kid who got straight A’s in school is probably the most successful person from that class, right? Actually, no. While good grades and a high I.Q. can be helpful, they not only don’t guarantee success – they sometimes hamper success. After all, life is not school. And the skills it takes to get great … Read more

…even if you’re the world’s worst procrastinator. I’ve used this technique to create all sorts of things, from a free bonus I put together and gave away for an affiliate product, all the way up to $1,000 training programs. Creating content and products is a huge obstacle for most marketers because it takes so much … Read more

The Good, The Bad and the Super Profitable Believe it or not, in online marketing the pros (and we’re defining “pro” as six figures of annual income) use PLR all the time. They just don’t advertise it. (Would you?) Private Label Rights (PLR) is content you can use as you own. You can use it … Read more

The data is in – if you want people to pay attention to you online, you need to do the following two things: Be your original self. Don’t be ordinary, be unusual. Be different. Don’t talk about yourself much. Here’s what we know: Posts on X with uncommon words and phrasing get shared 4 to … Read more

A friend of mine works with brand new marketers on setting up and building their business. Can you guess the number one problem these new marketers make for themselves? They want to target EVERYBODY… EVERYBODY who has a kid. EVERYBODY who wants a date. EVERYBODY who wants to make money. EVERYBODY who wants to lose … Read more

Just a side note: What you’re about to discover here can also be used to help others squeeze more profits out of their online businesses, as well. In fact, you could build an entire business out of making other people’s businesses more profit using these simple methods. Before you create new products and new profit … Read more

(And One Is Very Easy, Wanna Guess Which One?) There are only 5 ways to increase the money you’re earning in your online business. Every method you might think of falls into one of these five categories. And at least one of these methods can put more money in your pocket within the next week … Read more

A product’s name can often make the difference between best seller, and total dud. Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor. Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, … Read more

Have no doubt, email marketing is still a huge powerhouse and offers perhaps the very best return on your time. So how can your emails have an even greater impact with your readers? Here are 5 tips for strengthening and adding power to content you create. Shorter is better. But not too short. Shorter sentences … Read more